Medico Marketing

Medico-Marketing involves promotion of pharmaceutical products. It facilitates to continuously update physicians, nurses and pharmacists regarding the safe and effective use of medicines. Medico marketing encompasses activities by medicos or organizations to actualize markets for pharmaceutical care.

The World Health Organization defines pharmaceutical promotion as “all information and persuasive activities executed by pharmaceutical manufacturers and distributors, attempting to affect the prescription, supply, purchase, and/or use of medical drugs”.

The worldwide liver infections therapeutics showcase totaled about $24.5 billion in 2014 and is anticipated to approach $33.8 billion by 2019, enlisting a compound yearly development rate (CAGR) of 6.7% through 2019.

 

  • Pharma Market Structure
  • Pharmaceutical Sales
  • Rise in Pricing Pressures
  • Increased Importance of Emerging Markets
  • The Urge to Merge

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